The Schulz family has a long history in the diamond and watch jewelry business. This tradition continues from Bob Schulz to his son, Matthew Schulz.

Bob Schulz's father and grandfather came to this country from Hanover, Germany in 1923. They were graduates of a master watchmaker school in Germany. There were few watchmakers in the the United States, and Schulz's grandfather and father were brought to this country to assemble watches for Gruen Watch Company on Watch Hill in Cincinnati.

Eventually, after repairing watches and becoming a store manager, he decided to open his own business. In 1953, Schulz and Sons Jewelers opened its doors on Madison Avenue in Covington. Bob Schulz was only 11 years old when Schulz and Sons Jewelers began business. Like Matt he cleaned counters and studied the trade at an early age.

Henry, the grandfather, worked until he was 86 years old and his brother Ed until he was 70. Shortly after Henry's passing Ed and Bob opened a second location Latonia. The current location in Fort Mitchell-Expressway Plaza, opened in 1997.