Wednesday, December 29, 2010

I originally posted this story during a big Kroger Mega Sale in 2010. Many of you are fairly new to couponing, so I thought I'd share the story again - to remind you that there is nothing wrong with using coupons! Once in a while we run into impatient shoppers - but do not let them make you feel bad because you take a little longer to check out. I often warn people not to get into line behind me, just to help prevent this kind of situation. Here's a few recent statistics about coupon use from Nielsen
- Coupon enthusiasts were responsible for 18 percent of all purchases in 2009.
- Coupon enthusiasts drove a disproportionate amount of sales and sales growth - shopping more frequently, making 1.7 more trips than non-users and buying more (a rate 1.8 times greater annually).
- Forty percent of coupon enthusiasts have household incomes greater than $70,000 a year.
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